Website privacy policy

Personal Information We Collect

The personal information that you provide, and we collect, may include your:

• Contact Information: name, email address, and mailing address 
• Demographic Information: age, gender and interests
• Geolocation Data: the general region or area from which you access our site
• Usage Data: data concerning your Internet or other electronic activity including browsing and click history, device types, operating system, browser settings, IP address, language settings, and website use data including information about how you navigate the Site, other websites, and the Internet

Methods for Collecting Personal Information

We collect personal information in the following ways:

• Directly from you: We collect information that you provide directly to us.
• Automatically: When you access our website, we collect personal information using tools like browser cookies. See below for information on how we use cookies.
• From third parties: We may collect information from third parties, including service providers and public authorities.

Purposes for Collecting Personal Information

We use personal information for:

• Transactional Purposes: We use your information to provide you with the requested services and to communicate with you.
• Analytical Purposes: We use your information to analyze preferences, trends and statistics.
• Marketing and Promotional Purposes: We use your information to improve our marketing efforts and provide you with information about us.
• Maintenance and Improvement of the Sites: We use your information to improve our websites, provide and maintain functionality on our websites, and help us diagnose technical and service problems and administer our websites.
• Develop and Improve Our Products and Services: We use your information to help us develop new products and services and to improve and analyze our existing products and service offerings.
• Security and Fraud Prevention: We use your information to protect our websites, products and services; protect us, our affiliated companies, our employee and others; and to prevent fraud, theft and misconduct.
• Legal: We use your information to comply with our legal obligations, including reporting requirements, and defend ourselves in legal proceedings, and protect our company and our property, employees, and others through legal proceedings.
• Other Purposes: for any purposes stated at the time of collection.

Transmittal of information to this website, including emails to the "Contact Us" address, may not be private. We do not, however, sell or rent information provided by you to any third party not affiliated with Medica, although we may use third parties to provide services as described in this Privacy Policy.

You may be required to submit certain information in order to access certain private areas of this website. For example, you may be required to choose a username and password and may be asked to set account preferences and provide certain additional information. 

If you are a Qualified Health Plan (QHP) consumer, applicant, qualified individual or enrollee and wish to limit the collection, creation, disclosure, access, maintenance, storage or use of your personal information (PII) for purposes other than obtaining assistance in applying for a QHP and for performing Authorized Functions specified through the health plan's Enhanced Direct Enrollment Agreement with the Centers for Medicare and Medicaid Services (CMS), submit a written request to:

Privacy Officer, MR: CP225
Medica
401 Carlson Parkway
Minnetonka, MN 55305

Cookies and website analytics

We use a web analytics service. Web analytics uses cookies or other tracking technologies to help us analyze how users interact with the site. Cookies are small computer files that are placed on your computer while you are browsing to help recognize your computer. 

This website may use session-based or persistent "cookies" or similar technologies to offer a personalized experience when using this website. We use these technologies to enhance and facilitate use of this website. If you are concerned about cookies stored on your computer, we encourage you to follow your web browser’s guidance for deleting cookies after completing a browsing session.

We, as well as third-party vendors, use cookies to analyze user activity through Medica.com. We use this data to gain insights about how to improve functionality and user experience of Medica.com.

How do we respond to do not track signals?

Many internet browsers have "Do Not Track" features which, when turned on, send a signal (the "DNT signal") to the websites a user visits that indicates the user does not want to be tracked.  We do not currently respond to DNT signals on this website.  As described above, we do engage in targeted behavioral advertising, however, we do not collect personal information for this activity and do not share personal information with third parties for direct marketing purposes.  The information we collect for this purpose is limited to information about your computer and browser.

How do we share personal information?

We share personal information:

• with our affiliated entities and business partners, so that they can provide information or services requested by you, or as permitted or required by law
• with companies that are providing services to us or for us, such as companies that provide website hosting, technical support, credit card processing and data storage services
• with companies that are disclosed to you at the time the information is collected
• as permitted or required by law; for example, to comply with a court order or subpoena, to prevent or investigate a possible crime such as fraud or identity theft; to enforce the terms that govern the use of this website, and to protect the rights, property or safety of our website, other users, or third parties. We reserve the right to report to appropriate law enforcement or government agencies any activities that we, in good faith, believe to be harmful or unlawful, with or without providing notice to you.

All personal information and other content submitted by you to us is treated as a business asset and may be transferred to another organization in connection with any business or asset sale, merger, acquisition, consolidation, reorganization, dissolution, liquidation, or similar transaction or event.

Managing your information preferences

You can review, correct, update, or change your personal information or opt out of receiving certain emails by changing the relevant settings in your account. You can also opt out of receiving marketing emails from us by using the "unsubscribe" link or mechanism noted in communications you receive from us. You may also request to opt out of marketing or advertising emails by contacting us through one of the methods specified in the Contact Us section of this Privacy Policy. Once we process your request, we will cease using the information for such purposes at no charge to you.  If you opt out of receiving marketing messages, you will continue to receive messages from us about your relationship with us where permitted by law. We do not disclose your personal information to third parties for their direct marketing purposes.

Links to third-party websites

This website may contain links to websites not owned or operated by Medica. The inclusion of these links does not indicate any sort of affiliation, sponsorship, endorsement or approval. When you access a third-party Website, you do so at your own risk. You should review the privacy policies of other websites carefully before providing any information to such websites. Medica shall not be responsible or liable for any information, products or services available on or through any third-party website, or for any third-party website’s privacy practices where we do not have a partnership or contractual relationship. Medica makes no warranties, whatsoever, express or implied, including warranties to accuracy, completeness or timeliness, concerning information contained on any third-party website linked through this website where we do not have a partnership or contractual relationship.

Online security

We implement measures to protect against the loss, misuse or alteration of sensitive personal information under our control. However, no website or data transmission over the Internet is totally secure. As a result, we cannot guarantee the security of any personal information you provide on or through this website.

Protecting children’s privacy

The content on our website is intended for adults and adult caregivers and is not directed at children under the age of 13. We comply with the Children’s Online Privacy Protection Act (COPPA) and do not knowingly collect personal information from children under 13 years of age. We are committed to protecting children’s privacy on the Internet. If we become aware that we have collected any personal information from a child under 13 years of age, we will promptly remove such information.  If you believe we have collected information from your child, please notify us through “Contact Us”.

Changes to this Privacy Policy

We reserve the right to amend this Privacy Policy from time to time and without notice, including without limitation as necessary to reflect new or unanticipated uses of personal information. Any such amendments shall be effective when posted by us on this Website or otherwise made available to you. Your access to or use of this website after we have amended this Privacy Policy shall signify your acceptance of the amended terms. However, any significant changes in the way we use or share your personal information will not apply to personal information previously collected by us, unless we notify you of the change and you provide your consent. It remains your responsibility to review this Privacy Policy regularly to ensure that you are updated as to any changes.

Visiting the website from outside the United States

Medica is located in the United States. All services provided by Medica and available through this website are directed at individuals in the United States. If you are visiting our site from outside the United States of America, your information may be transferred to, stored, or processed in the United States and maintained on computers or servers located outside your state, province, country or other governmental jurisdiction. The privacy laws of the United States may not be as protective as those in your jurisdiction. By visiting our site, you understand, and you consent to the transfer of your information to the United States and the use and disclosure of your information by Medica and those third parties with whom we share it as described in this Privacy Policy.

Terms of Use

This Website Privacy Policy, and your access to and use of this website, is further subject to the Terms of Use for this website.

Contact Us

If you have any questions about this Policy or our data practices, please email our Data Protection Officer at Privacy@medica.com.

You can also write to us at:

Medica Health Plan
401 Carlson Parkway
Minnetonka, MN  55305

See more about privacy

See our website terms of use